YouTube is a fantastic platform for growing a devoted and active following that feels personally connected to you. Consider including live streaming in your YouTube strategy to increase interaction with your audience.

You can interact with your viewers in real-time, answer their questions and comments in real-time, and allow them to interact with you in an unedited way when you live stream on YouTube. Additionally, it’s a fantastic way to expand your YouTube audience and win the trust of your subscribers.

This article will walk you through setting up a live stream on YouTube, promoting it, and other related topics.

Step 1:  enable live streaming on YouTube.

Although you might be eager to start your live streams, you must confirm that your channel complies with YouTube’s live stream requirements before pressing the “go live” button. To ensure your channel does not violate any live stream restrictions, you must first verify it (this could take up to 24 hours). You must also ensure that your live stream’s content adheres to the community standards.

You will require at least 1,000 subscribers if you intend to conduct your live stream on a mobile device. However, other devices are exempt from this restriction.

Step 2: Plan and get ready for your live stream.

It can be beneficial to be impromptu when living streaming so that viewers can see you for who you are. To ensure that you and your audience get the most out of the live stream, you can still prepare for it.

Plan your main points and list the topics you want to address in the live stream.

• What is the call to action for your live stream? 
• What do you want your viewers to do?
• Just like with any other YouTube video, optimise the video for search engines. This means that you must conduct some research and prepare for the following:
• Title of the video (targeting a particular keyword or topic).
• Description of the video.
• Video tagging.

Step 3: Market your live stream before it starts.

Your live stream has now been prepared. Getting people interested in attending requires the next step, which is to advertise it in advance. Here are some strategies for achieving that.

By scheduling it in advance, people can set reminders and ensure they have a spot in their calendars to watch your live stream.

Draw attention to your live stream in your branding materials. As we’ve already mentioned, you can draw attention to your live stream schedule in the artwork for your YouTube channel. You can do the same on other social media accounts like Facebook, Twitter, Twitch, etc.

Step 4: Checklist for live streaming.

You should always check the following before clicking “go live”, regardless of the platform you use for your live stream, whether from a mobile device, computer or through live streaming software.

Check the background of the frame for any potential distractions or sensitive information.

Set up your lighting properly to ensure that everything is well-lit. Here are some pointers to help with that.

Make sure everything sounds good by checking the audio with a microphone.

Check your camera and microphone batteries to ensure you stay connected throughout.

Use a tool like speedtest.com to check your internet connection speeds.

Avoid being distracted to prevent live stream interruptions. Your phone should be on silent.

If you have 10,000 subscribers or more, you can activate live automatic captions, which make live streams more accessible.

It would help if you turned on monetization for your live stream to earn money on YouTube by, for example, showing ads.

Step 5: Choose your platform 

Live streaming on YouTube can be done in three different ways: on a computer, mobile device, and special live streaming software. Your objectives will influence your decision, your preferences for production quality, and the degree of audience interaction you require.

The mobile and web (PC) options will be sufficient for most social streamers, but more experienced streamers will prefer streaming software.

How to stream using each of these three methods will be covered in this section.

Mobile.

As previously mentioned, a minimum of 1,000 YouTube subscribers are required before you can live stream from a mobile device. Use an app like Prism to broadcast to YouTube even if you don’t yet have 1,000 or more subscribers. Prism allows you to broadcast to YouTube even if you don’t yet have subscribers.

• Get the YouTube app open.
• The “Create video” button, represented by a camera, should be clicked.
• Select “Live.”.
• Choose the privacy level for your stream and give it a name.
• Set the date and time and check the box if you want to schedule your live stream.
• Determine whether the content is intended for children.
• If necessary, include age restrictions.
• You can select your camera and sound settings, the topic category, and an optional description by clicking on more options.
• You can turn on or off live chat, monetisation, promotions, and more under “advanced settings.”.
• The video thumbnail image will then be captured by YouTube using your webcam; you can use this, retake it, or upload a different thumbnail.
• To let your other social media accounts know you are going live, click Share to get a quick link to your stream. Please share this link with them.
• Click “Go live” when you are prepared to go live.
• To stop streaming, click “Finish.”.

PC.

Visit the website for YouTube.

• The “Create a video and more” button (camera icon) should be selected.
• Select “Go Live.”.
• Decide whether to go live at this time or at a later time.
• A built-in webcam should be selected.
• Give your stream a name and decide how private you want it to be.
• Check the box, then type the time and date if you want to schedule your live stream.
• Select the appropriate setting for the content’s target audience.
• If necessary, include age restrictions.
• To add a description, select the topic category, and adjust your camera and sound settings, click on more options.
• You can enable or disable live chat, monetisation, promotions, and more under “advanced settings.”.
• The video thumbnail image will then be captured by YouTube using your webcam; you can use this, retake it, or upload a different thumbnail.
• To let your other social media profiles know you are going live, click Share to get a quick link to your stream.
• Click on the “Go live” option when you are prepared to go live.
• You can chat with your viewers on the right side of the screen.
• Click “End stream” when you are done.

Step 6: Participate in the audience.

Any live stream’s success will depend on many factors, such as planning and subject matter, but most importantly, how you interact with your viewers both during and after the stream.

Step 7: Examine the performance.

The last step is to evaluate the results of your live stream to determine its success or failure. To understand that, you should look at your YouTube analytics and respond to the following queries.

• Are viewers drawn to the live stream’s subject?
• What was the average duration of a view?
• What portions of the live stream drew the most comments, questions, etc.? ).
• Did the live stream bring in new subscribers?
• What were the characteristics of your audience?

You can continuously enhance your live streams by keeping track of all the insights. Making a successful YouTube channel requires extensive video analysis.

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